I am Sheryl Sandberg’s worst nightmare!  I’m the career woman who had it all going for her – a strong network, a growing reputation in my industry, a loyal customer base, high sales numbers, and a great staff.  Plus, I loved what I did everyday.  So, what would ever make me turn my back on the job that gave me all of that success?

Well, it’s not one thing.  I guess it’s two little girls – my little girls.  Oh, Sheryl’s ears are ringing as I’m writing this, but can the rest of you blame me?  Not if you’ve ever met them you can’t.  They’re perfect, and I’m not at all biased!

So, what really happened?  Well, I stopped for just a moment or maybe it was two moments.  Yeah, let’s go with two,  which is all I can generally spare in between swim practice  and that proposal that’s due tomorrow and the timesheets I’m two weeks behind on and the dog that just puked on the carpet and the soccer game I’m running late for and the dishes that need to be put away and…

It was always something or 27 things that were fighting for my attention at any given time.  Plus, I’m a perfectionist and a people-pleaser so I also felt like I was failing at all 27 things.  Of course, I knew I wasn’t failing.  I was actually quite good at most of them, but at what cost?  My sanity?  My relationships?  My health?  Yes.  Yes.  And yes.

Just to recap a few of my red flags:  I needed a glass of wine to unwind each night.  I never remembered to send a card for a family member’s birthday.  I worked every evening instead of spending time with my husband.  I paid for a gym membership I couldn’t use.  My to do list got longer instead of shorter each day.  My Grandmother even had to call me to remind me to cash the check that she sent me for my birthday because I couldn’t get around to it (sorry, that you couldn’t balance your checkbook for four months, G.G.  I didn’t know people still did that).

It was just my life, and it might be your life too.  It was certainly the life that I saw many other working mothers living around me.  But, I couldn’t continue down that path anymore.  I just wasn’t the person that I wanted to be.

So, I decided to do one of the craziest things I’ve ever considered – go into business for myself.

Seeing as I suffer from the psychological phenomena called “being a hard driving, perfectionist, Type A personality,” it was actually difficult to give up on the stability and predictability of success in the corporate world.  Now, I can only rely on myself.

That’s the hardest thing – trusting myself. That’s where I will need some help from the people around me.   A little boost when the going gets rough, or I feel like I’ve made a huge mistake. I guess I’m writing this partly for you and partly for me. So that I remember why I did this.   I want to remember that I didn’t “throw away a great career,” but that I “chose a different path to success” for better or for worse.


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My Team

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Alisa Hamilton 

Alisa has been in the marketing research industry for about 15 years, and most recently managed the research department at CMI.  While juggling the workload at this mid-size supplier, she became acutely aware of the changes in the industry and worked tirelessly to introduce hybrid methodologies, innovative technologies, and cross-departmental systems. In August of 2014, Alisa created Harvest Insights, where she provides freelance moderating and research services.  With her extensive qualitative and quantitative experience, Alisa fills her client’s staffing holes by taking on either parts of or entire projects. 



M.A., Sociology 2001

B.A., Sociology 1999

Activities & Affiliations

•Women in Research (WIRe)
• Angels Among Us Pet Rescue Foster
• Chair, Campaign Research Committee





Chief security officer

Tilly Hamilton

Tilly focuses on the various facets of security that revolve around hiding her bones, whether that’s in the backyard, under her bed, or in an undisclosed location. Prior to taking over front door security responsibilities, Tilly lived in a 6' by 6' cage at the local animal shelter.  She was rescued with her mother and four siblings in February 2017.  Tilly has represented and advised the CEO on security measures for as long as she has been alive.



Dogwood Obedience School
Canine Good Citizen, 2018

Activities & Affiliations

• Angels Among Us Rescue Organization




chief annoyance officer

Anubis Hamilton

Anubis (pronounced A-new-bis) got his start at a rescue organization in Nashville, TN where he hid under the cages to avoid being adopted . He specializes in all things distracting and annoying, whether that’s crawling on the keyboard, meowing in your face, or climbing on your lap.  Before joining Harvest Insights, he was a general annoyance to the rest of the family.



B.A. Basic Adoption, 2001


Activities & Affiliations

• Meow Mixing